Discuss the different major markets (China, India, and Brazil) and consider location, entry mode, and timing.

Did Amazon make sensible choices in its emerging markets’ entry strategies? Discuss the different major markets (China, India, and Brazil) and consider location, entry mode, and timing.
Did Amazon succeed in China?
What lessons can Amazon learn from its experience in emerging markets to this point that it could use as it moves into other emerging markets?

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