Alignment – Apple Inc.: Managing a Global Supply Chain – Harvard Business School 2014
Focus: Studying the world’s leading supply chain company with particular attention on how they manage their partners.
Key questions to consider:
•Review Apple’s supply chain for its iPhone product. What differences set it apart from competitors?
•What are Apple’s key advantages in how it manages its supply chain operations? Support your analysis with data from the case.
•What are the challenges that Apple faces in the future, and what are the implications for its supply chain?
•Jessica Grant needs to think about a supply chain investments strategy. How would you frame analysis, recommendations would you make to the company’s vice-president, Phillip Duchene, and why?
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