RMCP 172
Term Paper Assignment (10% OF FINAL MARK)
Due in eLearn on November 3rd.
In a 2-page Word or PDF Document:
Your task is to design a coherent strategy for a local fruit
and vegetable store that is facing a challenge from the expanded fresh fruit
and vegetable offering of a competing supermarket.
Supermarkets generally offer lower prices than fruit &
vegetable stores.
In order to compete, you need to adjust your Retail Mix.
This should involve identifying a new or existing TARGET
CUSTOMER
(example: you may want to concentrate on an ethnic
customer – Chinese)
Describe 5 characteristics of your target customer (Age,
Lifestyle, etc.)
How can you adjust your Retail Mix to provide a better
Value Proposition to that customer?
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