Detail informations are in the word file below please read and find the reading.
We will be working With and Against Goffman’s reductive findings. Some people have challenged him.
But many students and scholars have found that, unfortunately, many of his claims remain valid.
The ad may also contain children. These ads can have extra, interesting elements, as in the example below.
Select an ad that has complexity and is ripe for Visual Analysis. Include an image of the ad on a Second Page.
They ad may present non-binary folks, women who are not “feminine”, men who are not “masculine” same-sex
folks who appear to be in a relationship (think about our Bud Light unit).
The important element is that there are gendered “women and men” to compare. These identities may
not match be “traditional” in the way Goffman outlines them. But older ads will likely show more hetero couples and families.
The source you find must be academic/ scholarly
EXAMPLE:
Note how the Prudential Insurance Advertisement below adheres to several of
Goffman’s elements of Gender in Advertising: the man appears taller, the
woman appears closer to the child etc. The ad may also be seen to refute
Licensed Withdrawal since the female model is at the centre of the action.
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