Discussion 3: Sending Salty Pawz Global
Scenario
Wanda thinks the domestic market has been flooded with start-up companies offering gourmet dog treats. As a result, she believes that perhaps she has a real opportunity to grow her business by participating in the global market. She has heard of other small businesses “going global” but is not sure how she should proceed.
For Discussion
Which of the following strategies for going global would you recommend to Wanda?
Exporting
Licensing
Franchising
Foreign direct investment
Joint venture
Support your choice with the reasons you think this is the best way for Salty Pawz to enter a foreign market. When making your selection, consider Wanda’s product, potential markets, business experience, and finances.
Last Completed Projects
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