Describe how the communication has changed from at least 10 years ago.

There are three discussion topics. Choose any two topics.

TOPIC 1: Branding Success through IMC
PROMPT:
Southwest Airlines is known for brand recognition. One reason for
Southwest’s brand equity and success is that the company can create
clear, concise, and memorable messages that communicate its offering and
position. Find one example of a Southwest Airlines campaign and discuss
how it reflects the elements of integrated marketing communications
(IMC).

TOPIC 2: Promotion Mix
PROMPT:
Tubby Todd Bath Company is a body care products company launched in
2014 with a focus on sustainable and gentle products for families. Visit
the website to review products and company information. Then, consider
the promotional mix (advertising, sales promotion, personal selling,
public relations, and direct/digital marketing). Choose two of the
promotional tools to communicate what you believe is the primary message
of Tubby Todd. For your discussion, state the primary message and then
why each of the two promotional tools are appropriate to communicate the
message to consumers.

TOPIC 3: Changing Communication Landscape
PROMPT:
Communications technology has changed in the last decade. Consider a
product that has been available in the United States for more than 20
years. Then, describe how the communication has changed from at least 10
years ago. Does the marketing engage a more specific group of
consumers? What new media is used to communicate the company’s message?

label your post by topic number so that it is clear which topic is being discussed. 

When
you make an assertion of fact, state that it is based on your own
experience or provide an in-text citation for the reference source you
used to support your response.  A minimum of two sources is required for
the main topic, and for the reply posts. You do not need two sources
for each topic, but you do need two sources across your main topic
responses.  For maximum credit, you will need three or more.  You will
also need a minimum of two references to support your reply responses to
classmates.  For maximum credit, you will need three or more.

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