What are the key measurements that need to be aggregated, analyzed and communicated?

Strategically Measuring Social Media Marketing
How should social media marketing be measured? What are the key measurements that need to be aggregated, analyzed and communicated?
What strategies play into digital marketing campaigns and how they can be monitored and tracked?
Submission Instructions:
Your initial post should be at least 300 words, formatted and cited in proper APA style with support from at least 2 academic sources.
The Science of Social Media
Read and watch the lecture resources & materials below early in the week to help you respond to the discussion questions and to complete your assignment(s).
(Note: The citations below are provided for your research convenience. You should always cross reference the current APA guide for correct styling of citations and references in your academic work.)
Read
Schaefer (2018)
Chapter 11
Zarella (2010)
Chapter 10-11

Create a Social Media Marketing Strategy (Links to an external site.)
Newberry, C., & LePage, E. (2020, July 15). How to create a social media strategy in 8 easy steps (Free template). Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Watch
13 proven social media marketing tips for small businesses & entrepreneurs (15:25)
Buffer. (2017, September 21). 13 proven social media marketing tips for small businesses & entrepreneurs [Video]. YouTube. https://youtu.be/q_RVYMN2SB8
Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and build digital communities.13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs (Links to an external site.)
Social media marketing strategy (12:30)
Simplilearn. (2017, July 10). Social media marketing strategy | Social media marketing tutorial for beginners | Simplilearn [Video]. YouTube. https://youtu.be/qbH8jH1gg-g
This Digital Marketing Tutorial will explain the topics listed below:
Potential dangers of spreading your social content too thin across multiple channels
Pitfalls of isolating content on a single third-party social channel
New apprach to social posting that utilizes a blog or a home base
Opportunities for more streamlined conversino experiences in existing social campaignsSocial Media Marketing Strategy | Social Media Marketing Tutorial For Beginners | Simplilearn (Links to an external site.)

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