Directions: The objective of these scenarios is to exercise your research and writing skills. These example scenarios are basic types of collection and reporting requests that competitive analysts field from their managers/clients every day. For purposes of this class, I am expecting a very brief 2-3 page summary of a sample of published information library resources, newspaper and journal articles, and/or corporate websites. No need to interview any subject matter experts. Please include a basic list of information sources (no need for formal footnotes).
Select only one scenario for this exercise
You are the owner of a small chain of sporting goods stores in the Panama City area. Dicks Sporting Goods is planning a significant expansion in the area. Conduct an analysis of the local market and forecast your larger competitors near-term moves.
Your boss, the VP-Strategic Business Development of a medical device manufacturer, is thinking about developing and marketing an undershirt that can monitor and record an individuals biomedical indicators (e.g., heartbeat, respiration, blood pressure, etc.). Provide a brief summary of the developing trends in the industry and emerging technologies, and a very brief description of the 3 largest industry players.
Your start-up engineering firm is looking to develop new technologies for the solar cell industry. Develop a short dossier on the three largest solar cell manufacturers in the southeast region of the U.S. and their current R&D projects/plans.
Your client, the VP-Marketing at Instacart online grocery service, is concerned about potential new entrants into the market following the COVID pandemic and wants a critical analysis of the current market and any news on your competitors future actions emerging from the pandemic. Provide your client with a concise analysis of the threats and opportunities?
Your client is realtor Coldwell Banker. They have asked you to provide them a short summary of the top changes in their industry they should expect over the next few years on the Florida panhandle. What do you tell them?
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