Analyze the situation/problem.
What is the underlying issue with the current messaging strategy?
What is the possible impact on the organization?
Describe the strategic intent.
What are the objectives?
How does it align with the mission?
Analyze the audience.
What is the audience demographics?
What is the audience size?
Is the audience heterogeneous?
Different levels of expertise and interest.
Messaging strategy/proposal
Conduct research.
Propose a messaging strategy to address the problem(s) identified in number 1.
What is the intent of your proposed message?
What is the possible impact of the message?
What is the possible impact on the organization?
Develop a narrated presentation on messaging strategy.
The presentation must have an integrated introduction and conclusion.
The body of the presentation is to address each of the main points:
Strategic intent
Audience
Message
Situation
Present a messaging strategy.
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