Explain the strategy and tactics you’d use to sign them exclusively with Uber Eats.

Client Success Specialist Case Study
In the food delivery industry, the restaurant selection is one of the biggest competitive
advantages. Thus, having a restaurant exclusively available on Uber Eats is an essential
asset for us.
Assume that Honest Greens (a made-up company based in various cities and has
multiple locations) works with you and our main competitor.
Explain the strategy and tactics you’d use to sign them exclusively with Uber Eats. Be
creative and feel free to make assumptions (just make sure you clarify them in your
presentation).
During the negotiation, Honest Greens tells you that they’ll have a $50,000 fine from
your competitor if they go exclusive with Uber Eats. Added to that, Honest Greens will
lose the orders completed with the competitors’ platform.
One big challenge here will be to convince the partner of your capacity to capture these
orders through innovative marketing initiatives.You can find more information on our
in-app promos here:
https://restaurants.ubereats.com/us/en/how-it-works/marketing/in-app-promotions/
.
The Task: Prepare and present the main variables you would consider to define the
proposal along with slides on how you would negotiate this. Up to you on what you want
to offer for the exclusivity of this key partner. Given the loss of business and the fine,
your offer will have to be appealing to the partner.
Assumptions:
● Average Basket Value = $20
● Orders per Week with competitor = 300 / location
● Order per Week with Uber Eats: 100 / location
● # Locations: 30
● Service fee with competitor: 28%
● Proposed Service fee with Uber Eats for Honest Greens: 25%
● Typical Uber Eats standard service fee for most clients: 30%
Please limit your presentation to no more than 10 slides. Please include google sheets /
excel with your calculations and be prepared
797529
2 hours ago
Please role-play as if presenting to the leadership team at Honest Greens in a client

Last Completed Projects