Considering that our company is into footwear, one may have to understand the dynamics of footwear industry. Variants of footwear could be like casual wear, formal, sports, hybrid etc.
Let us restrict ourselves to sportswear.
Hence vision statement could be Create seamless and unparalleled sports and athletic footwear that provides extra comfort to the players and enhance their performance through high quality materials.
Every vision statement should be aligned with strategic goals. Strategic goals should be
Promote diverse and competitive work environment while providing quality products with stringent quality control.
To answer Where we are headed,
Aligned vision statement and strategic goals should lead to a strong financial performance.
Increase in earnings per share, better credit rating (say A to A+) and increase revenue by 10%.
In terms of non-financial performances, we head towards utilizing retail outlets better, reduced operational costs, Increased celebrity appeal and expand into unexplored markets.
The way company is heading into the future makes perfect sense as above approach would result in capturing better part of the market share which is what any company would ultimately aim for.
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