You will be completing capstone component 1 of the final project
For this course I have been developing a business concept I think would be a valuable contribution in the current market context.
For the capstone project, you will take the next step to consider how you will implement your business plan and present your ideas to potential financial supporters or
company executives detailing the concept
and proposed implementation for potential investors or senior managers.
Topic is Corning Inc.
Be sure to include a introduction and all the following key elements
Introduction
Executive Summary.
Justification.
Implementation Plan
Company and Key Personnel.
Financial Analysis and Funding
Assumptions and Contingency Planning
Capstone Component 1:
: Business Implementation Plan
In the first component of your capstone, you will create a business implementation plan detailing your concept and how it will be carried out for potential
investors and other concerned stakeholders (management, cross-functional team members, and others). Throughout, you should build on your previous
coursework, including your business plan and relevant addenda, making any necessary adjustments and being sure to tie the different elements together in
presenting a comprehensive business implementation plan.
Keep in mind that although different actors will be looking for different things and will read your plan with varying levels of detail, all stakeholders will want to
know that you have thoroughly researched your idea and have carefully considered all relevant aspects for its successful implementation before deciding to
support it. Consequently, your plan should be well-grounded in evidence and data.
Your business implementation plan must include the following sections:
I. Executive Summary. Provide a brief overview of your concept and its key features, including cost, time frame, and anticipated benefits.
II. Justification. Lay out the rationale for the concept, including the problem or opportunity it addresses, the market for the product or service, and the key
features that set it apart from the competition. You should also discuss how the concept fits with the mission, vision, and priorities of the company
implementing it and how or why it is innovative.
III. Implementation Plan. Propose a clear and comprehensive plan for implementing and managing the concept from inception to completion. Although the
details of your plan will necessarily depend upon your concept, at a minimum your plan should consider:
Physical and technological resources needed for the concept, including where these will come from and how they will be used to reduce cost or
improve operations. Be sure to discuss why one resource option is better than another where appropriate.
A detailed implementation schedule covering what needs to be done, by when, and by whom. The schedule should identify the critical path to
success and outline the dependencies between tasks.
Project review processes and indicators of success to ensure that the project stays on target
An explanation of how intrapreneurship or entrepreneurship factors in to the implementation of your plan and how you will protect intangible
assets, such as intellectual property or brand
IV. Company and Key Personnel. Explain why your organization is well positioned to carry out the project, including how the concept fits with your
organization’s core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, define
the key roles, responsibilities, and qualifications of the cross-functional team that will be responsible for implementing the project. Although you may
not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience
required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the
team composition you propose need to be modified.
V. Financial Analysis and Funding. Analyze the projected costs, revenue streams, and net present value for the concept from launch until two years after
the breakeven point. Be sure to include a budget, an assessment of assets and liabilities, your anticipated sources of funding, and the associated costs of
attaining that capital as part of your analysis. Support your analysis with relevant primary and secondary data in an appendix, specifying any relevant
assumptions and limitations. You should include, among other support, sales forecasts, cash flow statements, income projections, and any other
relevant calculations or financial reports.
VI. Assumptions and Contingency Planning. Clearly explain the assumptions you have made in creating your business implementation plan, any factors that
may affect those assumptions or the success of the project, and how you have planned for those contingencies. At a minimum, you should discuss any
cross-cultural, economic, and geopolitical factors that may impact the business environment and concept; how you will ensure that the project operates
in a legally and ethically compliant environment, including relevant laws, regulations, or patents or permits that may need to be obtained; plans for
incorporating stakeholder and customer diversity into planning and implementation of the concept; and the role corporate social responsibility will play
in the implementation of your concept.
Guidelines for Submission: Your business implementation plan should be approximately 25 pages long (not including appendices, references, etc.), using 12-
point Times New Roman font, with one-inch margins. You should use appropriate section headers to divide the text and cite references using the most recent
APA conventions. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and
implementation, but should use appendices for detailed supporting documentation.
Please see the rubric attached.
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