What is the price range of the category and what are the key price points?

Each student is required to shop one merchandise classification (e.g., men’s dress shirts, woman’s sweaters, televisions etc.) in two on-line retail stores and prepare a shopping report for each store.
The guidelines for each stores shopping report are as followed:
1 What type of on-line outlet is the store? Identify each store and give a history of the company.
2 What brands were carried in the classification? How many different brands were carried? Why?
3 How many different styles, colors, etc. were carried? Do you think it was appropriate?
4 What is the price range of the category and what are the key price points?
5 How does the assortment and display affect buying behavior?
Based on your analysis, set-up this classification as if you were a buyer in an on-line retail operation. Please address the following issues as you set-up the classification:
1 What target market will you buy for and what department are the goods located in? Why?
2 What brands, styles, colors, sizes and fabrics will you carry? Justify your choices. How many different brands, styles, colors, etc. will you carry and why?
3 How will you set-up the price line for the classification? Justify your pricing.
Consumer Buying behavior:
1 Explain the variables/factors that influence retail consumer buying behavior.
2 How does your merchandise assortment and display’s affect and influence consumers to purchase merchandise from your company.

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