Resistance and Communication

Resistance and Communication
Watch the Resistance and Communication video for help getting started on this assignment.
Introduction
Using your selected organization (Amazon Inc.),
diagnose the organization’s level of resistance, and construct a solid
communication plan. Write a 4–6-page paper.
Write a 4–6-page paper in which you:
Diagnose the reasons for
resistance to change.
Interpret the potential
causes of resistance in the organization. Identify and describe three
potential causes of resistance to your change plan. Identify and describe
three potential sources of resistance to your change plan.
Create a plan for minimizing
possible resistance to your change management plan.
Elaborate on the
relationship between resistance to change and communication.
Evaluate three
communication strategies.
Recommend one
communication strategy that would be applicable to your organization.
Diagnose why this communication strategy is best for your organization.
Create a solid
communication plan for your change initiative.
Use at least four
quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not
qualify as academic resources.

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