Discuss how the product redesign failed and using chapter 6-11, what they should’ve done instead to turn it into a success. Cite the textbook as needed.
Some of my background notes*
I believe that the original packaging voice to the consumer as “fresh” psychologically showing that the juice is squeezed out of an orange whereas the new packaging was pale (diluted) and flat showing a low quality “hotelish quality” in addition to the vertical texts making it hard for consumers to identify the brand when the product is displayed on supermarket shelves (most of their revenue). The new packaging focused too much on modernization where they missed out key points such as pulp and non pulp. But apart from this it seems pretty good to me. Thanks
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|