What additional factors affected the situation?

The requirement for this essay is that you must select at least ONE domestic or international
company within your industry choice (for example, if you are in the social media industry you
must write about a social media company, not a company outside of this industry, for
example, Nike) and write an essay where you analyze the successes and/or failures of how your
company of choice expanded domestically and/or internationally. Your analysis will show how
the company formed, what problems it faced as it tried to grow and expand, some of the issues
the company faced as it grew using at least two of the concepts we have talked about in class
(for example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your
conclusion, what is the international outlook for the company’s future (if you do not think your
company will expand internationally, you must give a reason why using the concepts we have
studied this semester.)

(Introduction, Problem, Implications, Analysis, Conclusion)
1. Introduction: Introduce the company what are they and what do they do? What is its
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were theprimary causes?
What additional factors affected the situation? How did the businesses work to solve the
problem(s)? Were the businesses successful in solving the problem(s)? Why or why not?
3. Implications: What are the potential implications of the issues the companies faced? In
other words, how did (or how will) the problem impact thebusinesses?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or
explain the situation?
5. Conclusion: What is the international outlook for the company’s future (if you do not
think your company will expand internationally, you must give a reason why using the
concepts we have studied this semester.)
6. References Page (One page in addition to your 3-5 page writing requirement): List each of
the sources you used to write your paper at the end of your paper. This page does not count
as a page of written text.

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