You are a Product Manager in a corporation of your choice who is planning to go further than mere customer satisfaction; and aim to do better than the competition to thrive and grow. You are asked to propose an idea of a new innovative product or service to the senior management. You will need to justify the importance of introducing this new product/service idea to the Egyptian consumer market based on secondary data only, including academic journals, textbooks and market research reports. Your report should address the following:
▪ Theimportanceofadoptingamarket-orientationandinnovationtofulfilcustomerneedsinachanging world.
▪ Company information including current product lines.
▪ The new proposed product/service idea and its relevance to the Egyptian consumer market.
▪ Identification and justification of key target consumer markets.
▪ Demonstrate the positioning of the new product/service against other competitors in the Egyptian
market
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