Scenario.
You are the owner of a shoe manufacturing firm, your products are doing well locally, the government in your country (Jamaica) has announced that they have signed new agreements allowing new businesses like yours to export their products using their platforms in exchange for a decrease in business taxes. Your management team suggested to you that this is a good idea and after many discussions you have agreed. (16 – 20 pages)
You are tasked with performing a detailed Country Analysis and Market Entry strategy for expanding international business to two (2) of the following countries: South Africa, Nigeria, Egypt, Algeria, Saudi Arabia, Israel, Norway, Sweden, Iceland, Switzerland.
You must name your manufacturing firm and your shoe in your paper.
You are to design a one page magazine displaying your shoe, be as creative as possible. On this page display your export markets (countries) and features of the shoe.
In brief, you will analyze the political, economic, and cultural environment of the two (2) countries; outline the challenges and opportunities of conducting business in those countries and provide relevant guidelines and recommendations for entering the markets.
You will be examining the countries based on the following criteria. Areas you will consider include: Economic and business environment, political environment, cultural analysis, market opportunity, and market entry strategy recommendations.
You will prepare (1) one written report.
The report should be more than just a collection of key facts and figures; it should offer valuable management and cultural insights about that country. For example, “in Nigeria, the business culture is very unique and welcome businesses. They are patient and flexible in negotiations.
Use charts and graphs wherever possible but explain them.
All your sources of information must be clearly referenced. The assignments must be based on research, using online and global databases.
Your reference list must include at least fifteen (15) sources of which ten (10) scholarly peer reviewed journal sources, which can be found via Google Scholar.
Organization and presentation style is important. Organization refers to readability, flow, logic, professional organization and writing mechanics of the report. It should be clear, concise, with a logical flow of thoughts and ideas. It is important to use theory and concepts from your readings and class discussions to frame the information you present.
All papers should be in Microsoft Word and should be correctly formatted – use headings, paragraphs. 12 pt. Times with double line spacing in accordance with the APA 7th Edition referencing style.
Format that must be utilised when submitting the Country Report:
Title Page
a) Name
b) Date
c) Project name and information
d) Name of tutor
e) Name of course coordinator
Executive Summary (10 marks)
• This should be a about a 2 -page summary assessment of:
– The countries economic political situation and risks (if any)
– The countries current economic situation, opportunities, challenges and risks – Whether one country or both countries represents a good opportunity for your product. • And, do you recommend entering or not entering those markets?
1) Political environment analysis: (5 marks)
Compare the two (2) countries you must include two (2) of the following options below
a) Political system and structure
b) Stability of government
c) Future political risks, if any
d) Bribery and corruption risk/index
2) Economic and business environment analysis: (5 marks)
Compare the two (2) countries you must include at least two (2) of the following options below
a) Demographics: Population, growth rate,
b) Per capita income levels,
c) Major exports and trading partners
d) Business environment: Government attitude to foreign investment and trends, ease of doing business, trade regulations
e) Inflation levels, currency exchange rate; risks of devaluation versus the dollar
f) Education and literacy levels, availability of skilled labor, labor costs
3) Market Opportunity Analysis: (10 marks)
Compare the two (2) countries you must include three (3) of the following options below
For your product Summary assessment: Identify a new product opportunity that you believe will succeed in that country and recommend for market entry. (You cannot pick an existing brand). Why does the country represent a good market opportunity for your product? Rationale must include:
a) Market prospects
b) Current product usage habits
c) Competitive products on the market in that country
d) Retail distribution channels
e) Major advertising media used in the country
f) Total size of the market and market potential for your product
g) Target market and demographics for your product
4) Cultural dimensions of doing business in the country: (15 marks)
Compare the two (2) countries you must include three (3) of the following options below
Cultural insights summary: This should be about a 1 to 2-page summary assessment of key guidelines for success when doing business in that country – how some of the cultural habits and differences are likely to impact doing business and the marketing and distribution of your product in that country.
a) Major religions, ethnic makeup and languages
b) Major differences in beliefs, values, customs and behaviors, role of family
c) Unique business customs, etiquette and practices one should be aware of when doing
business in that country (time and decision-‐making, meetings, negotiations, business relationships, dress code, status, gift-‐giving, etc.)
d) Unique aspects of written, oral and non-‐verbal communications
e) Describe the country’s culture using Hofstede’s model of cultural dimensions (Power distance-hierarchy, Individualism/collectivism, Masculine/feminine, Uncertainty avoidance, Time)
5) Market Entry mode: (20 marks)
Compare the two (2) countries you must include the information below:
a) Suggest the most suitable market entry mode as discussed in the course, e.g. exporting, licensing, franchising, joint venture, etc. Explain rationale.
b) Provide at least two (2) recent examples/case studies of market entry strategies of other multinationals in that country that have succeeded or failed for each country.
6) Conclusion: (5 marks)
a. A synopsis of the key points and findings in the paper
b. The way forward for the organisation in terms of a synopsis of the recommendations made.
c. There should be no new information in the conclusion
7) APA 7th Edition and Writing Skills: (20 marks)
This section will be a listing of all your research – your sources of information for the project. Report of the episode is very concise. There must be at least Fifteen (15) sources, including relevant research using some of the business newspapers, magazines, and online databases from the Library. This must include at least Ten (10) scholarly peer reviewed journal sources from Google Scholar.
8) Format and Presentation: (5 marks)
Paper should be well-‐organized, clear and easy to read, laid out effectively, using headings, sub-heads and bullets in accordance with the APA 7th Edition. Paper should be well coordinated among team members. Points deducted for grammatical and spelling errors.
One Page Magazine (5 marks)
This magazine cover should be creative and well organized with the required information.
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