Explain how you would incorporate consumer demographics and feedback on consumer health care preferences into the design for products, services, or branding.

Assignment Content

Marketing research is an important aspect in
marketing planning and understanding
consumer choice. Primary research helps
the organization determine its target market and understand how likely they are
to adopt a product or service. It is also a way to learn what is important to
consumers. Secondary research helps the organization learn about industry and
market issues and trends and how they relate to the organization.

Review the case study document
(see attachment).

Analyze the results
of the marketing research performed by the Faith & Main Consultants from
the Case Study regarding the perception of the organization’s women’s health
services.

Assume you have
decided that the organization needs to conduct additional primary research to
get to the heart of consumer choice in the market:

Explore which tools or techniques would
be most effective and efficient in terms of gaining the most results at
the lowest cost.
Explore the type of additional
information you believe is needed in such research.

Conduct secondary
market research using the University Library:

Find 3 articles that relate to women’s
health services that pertain to the ECRHS survey results.
Summarize the results of your secondary
research.

Prepare a 500- to
700-word marketing research summary.

Include the
following:

Analyze the Faith & Main primary
marketing research results.
Summarize the secondary research
articles you found, explaining how they do or do not support the Faith
& Main Consultants’ primary research findings. Explain why you
believe the organization needs to conduct additional primary consumer
market research.
State the type of additional
information you believe is needed from such research.
State the tools and techniques you
would add, explaining why you recommend them, including why they would be
the most efficient and effective.
Explain how you would incorporate
consumer demographics and feedback on consumer health care preferences
into the design for products, services, or branding.

Cite your sources
in APA format.

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