EasyJet and Corporate social responsibility

I need to write a professional essay about EasyJet and Corporate Social Responsiblity. In the instructions i put down all neccessary information. As example I also added an example essay (I DON’T HAVE THE SAME TOPIC BUT I ONLY ADDED THIS ESSAY TO SHOW THE STRUCTURE OF THE ESSAY, I NEED TO WRITE ABOUT THE TOPIC EASYJET AND CORPORATE SOCIAL RESPONSIBILITY) . To find more information I also added the full syllabus including grading sheet

Summary of the Syllabus:

THE WRITING THEME
The Writing theme of this unit concerns Corporate Social Responsibility (CSR) . For Professional Writing you will do research about a CSR-related dilemma that concerns EasyJet. You will form an opinion about the dilemma and write an argumentative essay about it.

How to find a dilemma?
To find a suitable CSR related theme for your individual 1000-word argumentative essay that is relevant for EasyJet, do the following:
1. Read the Annual Report of EasyJet, and study their website. What do they write (or not) about CSR – related topics? What makes you curious? What do you miss? Which CSR- related dilemma could play a role in the company? Or, where do you see CSR opportunities for the company? What role could CSR play in the financial results of a business, in the investment advice, to which kind(s) of persona(s)? An aspect of CSR that you can (also) think of is human trafficking. The Law unit addresses this topic, and perhaps it applies to your public company.
2. Check if EasyJet has been in the news recently. Are there any news reports about topics that relate to the company’s CSR policies and practices?
3. To form your opinion and ‘to make your case’, find and make use of academic research that has been done into CSR-topics that you will address in your essay. Make use of key words when you search. You must use at least 3 *academic sources. Academic sources are: research journal articles and university textbooks. If you search for them in our library’s online databases, they will be free of charge in most cases. The academic resourches must be writting down in APA.
Next to these 3 academic sources – so not instead of them-, other sources such as company sources or reliable (news) websites may be used.

How to write an argumentative essay about it?
Make sure you understand the nature of an argumentative essay. It is not an informative essay. You argue against and in favour of a debatable thesis statement regarding your chosen theme in writing, and so try to convince the reader of your position. You use a consistent pattern of argumentation., are:
– A-R-E: Assertion – Reasoning – Evidence
– The Refutation model, for example: Some opponents say that…. Their argument is not valid because … (examples, evidence). Therefore … (conclusion).

Structure of the essay
1. Introduction
A. Set the context
B. Explain why the topic is important
C. State the central statement (= the debatable thesis statement)
2. Body: Block pattern or point-by-point pattern
A. Opposing arguments
B. Refutations
C. Arguments that support the main claim
3. Conclusion
A. Repeat the main idea
B. Set out your conclusions based on the evidence from your research
!! Do not present new ideas

Example of the structure
Ever since the invention of computers, technology has done more and more of the job of the average worker. From mathematical calculations to mailing lists, computers have become more efficient than their human colleagues. Although some argue that computers will never replace people, others are concerned about the advanced robotic technology that computers make possible. Indeed, it is likely that the use of more and better robots will someday result in fewer jobs for humans. However, this should not be seen as a problem. Rather, as technology improves, employers in all fields should look to maximize their robotic workforce and minimize human error.

Until now, many have argued that robots can only replace humans in certain less-skilled jobs. They might, for example, be able to perform routine tasks on an assembly line. These opponents of a mechanized workforce may not be aware that technology has progressed in the areas of decision-making and creativity. Some robots’ work in these areas is almost equal to that of humans. In fact, Loftus (2008) concludes that some interactive computers are so well-designed that it will soon be possible to talk with them almost endlessly before realizing that they are not human. A computer even won the TV game show Jeopardy not long ago. These computers are clearly capable of more than simple tasks.

Others argue that, even though computers may someday be able to approximate human behaviour, humans will always be able to do the job better. While that may be true for a general-purpose robot, highly-specialised machines can often do specific tasks better than a human being, no matter how well-trained. For example, human lawyers may miss important evidence. This is particularly true whensifting through millions of emails to prosecute crime in so-called “white-collar” jobs. Robots, on the other hand, can sort through this information quickly and accurately. In fact, there is now a software program that can detect not just obviously illegal proposals, but also changes in style that can point to suspicious activity. The computer searches for a switch from a formal to an informal tone, or particularly urgent wording. Within seconds, the program can identify the most questionable language and alert investigators, according to Murray (2011). In this case, human legal experts cannot begin to compete with their electronic colleagues.

Finally, some say that it is morally wrong to replace human beings with robots. They argue that it is unethical to deprive real people of their jobs, merely for the sake of efficiency. If efficiency were the only concern, they might be correct. This argument, however, does nottake into account the consequences of human failings in the workplace. In surgery, for example, a doctor’s arm may shake. A minimally invasive surgical robot, on the other hand, will always make the right cut (Manjoo, 2011). It would be truly immoral for society to be concerned about the doctor’s job at the expense of the patient’s health.

Increasingly, employers will need to decide when and how to replace human workers with computers. This decision is not easy, and a robot will not always be the right answer. However, it is clear that as computers approach human ability to reason, as specialized programs develop, and as robots become more reliable, there will be more circumstances in which replacing a person with a robot is not just the most efficient choice, but the most ethical one.

References List
Loftus, J. (2008). …
Manjoo, F. (2011). …
Murray, P. (2011). …

Explanation of Assessment criteria for argumentative essays

Content
Must be relevant to the task, and text must follow the instructions:
– Argumentative essay on one of the topics provided, based on original research of at least 3 academic sources; 1000 words. Accepted range is 950-1100 words.
– Statements are underpinned and argued clearly where necessary. Evidence and examples are given for support.
– Target reader is fully informed.
Communicative achievement (Conventions)
– Block pattern, point-by point pattern, or an equally consistent pattern is used for argumentation for and against the statement. See: Oshima and Hogue, 2014, Chapter 8.
– A clear and debatable (thesis) statement has been formulated.
– Opposing arguments are refuted and various aspects are addressed.
– The writer uses both in-text references and corresponding full references in the reference list, APA-style. *
– Paraphrases and summaries are made in own words in own sentences*.
*Suspicion of fraud and plagiarism is reported to the Exam Committee.
– Formal writing style.
– Clarity; Holding the target reader’s attention: text is easy to follow.
– Logical layout appropriate for the content.
– Paragraphs are separated by a full blank line.
– No paragraph headings.
Organisation
– The paper has a clearly recognisable structure (Introduction, body, conclusion).
– Unity: Paragraphs are ordered logically and have a topic sentence, core and conclusion.
– Cohesion: Linking words and transition phrases connect the sentences and paragraphs in a logical and natural way, and guide the reader in the argumentation.
Language
– Concise style & formulation (e.g. no repetition and no wordiness, clear relationships, varied vocabulary)
– Grammar, spelling and punctuation correct.
– Range and accuracy of vocabulary and grammar.

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