Conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Create the third part of your marketing plan in 8–12 pages:
Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
Develop your online and direct marketing plan most relevant for your product or service and audience.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.

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