Write a research paper on E-marketing Plan for the entrepreneurial venture of your choice.
– Be something that TRULY INTERESTS YOU so that you’ll be motivated to work on it
Here’s what you have to do next:
First, pick your company or at least the industry / basic concept – don’t wait too long to do this!
Next — you’ll research the industry, competitive companies, etc., as any entrepreneur would do. And over the next several weeks you’ll begin piecing together lots of things you can do with regards to online marketing and building a business online. To be clear: AS LONG AS IT MAKES SENSE, AND IS CREATIVE AND REASONABLE, IT’S ACCEPTABLE. I reserve the right to determine your level of creativity and sensibility.
Your plan should look something like this:
Page 1 – Exec Summary (overall summary of entire 6 pgs. SHOULD BE ABLE TO READ JUST THIS & GET IT)
Page 2 – Background on idea / company, industry, any public information that’s relevant to your plan.
Page 3 – Strategy, including a target audience analysis, SWOT analysis, and creative analysis and your BIG IDEA of what you’re doing online. (yes, all this on 1 page)
Page 4 – Online Marketing Tactics – For example, E-mail plan, Social Marketing Plan, etc. Include as much detail and be as thorough as possible. Be sure to include cost projections – simple spreadsheet table will do.
Page 5 – Continuation of Tactics. Be creative – feel free to create visuals of ads, etc.
Page 6 – Summary / Conclusion, Budget breakdown and Theoretical Projections in terms of response. Meaning, did your budget expenditures result in added business — and how much? Projections – or what the ROI will be on this project – is very important. Investors want to know RETURN. Be creative and use your best guesstimate.
Overall — keep the following in-mind.
– I want PASSION for the business combined with INSANE CREATIVITY
– I want OUT OF THE BOX, INNOVATIVE, thinking
– I want sound strategy, sensible tactics, projected to garner measurable results.
Your Budget: $50,000 FOR MARKETING ONLY. Not labor, rent, etc. – just marketing. (remember – it’s a start-up – so spend wisely but USE THE ENTIRE $50k ON MARKETING. )
(P.S. since it is an entrepreneurial venture of choice just want to say that I am interested in the self-care and wellness area so maybe it could be about that but it is totally up to the writer)
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