Your final paper will allow you to apply your knowledge of Mass Communication Theory to a modern medium. You may choose any of the theories found in the text and discussed in class (a list follows this description). Your assignment is to examine a modern medium (ex- website, TV program, movie, CD, radio program, video games, newspaper, magazine, twitter, Gmail) through the application of your chosen theory—i.e. how does your medium support or refute the theory? In doing so, you will need to choose 1)your theory 2)your medium (be very specific) 3)your effect and 4)your audience. Example: Social Learning Theory (your theory) can be supported as valid by examining Vogue Magazine (your medium) and its negative effects on self-esteem (your effect) on its teenage female readers (your audience).
You will need to implement APA style. All of your work MUST BE TYPED (using no more than 12-point type with margins not exceeding 1 inch on top, right, bottom, nor 1.5 inches on the left) and double-spaced. Your final paper must include a proper cover page using APA style guidelines (an abstract is not required for the final paper) and you will need to reference a minimum of five academic sources (same as in bib). Students need to cite every sentence that contains information that was gathered from other sources. Failure to do so may be construed as plagiarism. Your paper’s text should be no less than four double-spaced pages and no more than five double-spaced pages. Failure to adhere to page limits will result in point loss.
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