Write a case study about the company Procter & Gamble (P&G) describing a problem or an opportunity the company is facing in the market. choose one product/service to focus on in the report.describe the company profile, product lines, their recent developments, followed by the relevant issues/problems confronting the company. have contact with the company to gather more information and to have a clearer background about the problem/opportunity as well focusing on teaching them the importance of secondary research in understanding the problem/opportunity at
hand. The aim of conducting interviews is to realize the difference between primary and secondary data. After interviewing the company, the report will end by the Management decision problem (MDP) and Marketing Research problem (MRP).Assume that you are a team in a Marketing research agency for the
company. Thus, the MRP will be developed based on the students’ understanding.
▪ MDP: it refers to the decision facing the company
▪ MRP: it refers to the information needed by the Marketing research agency to answer the MDP and help the company to solve the problem or to capitalize on the opportunity in the market.
The Report structure will be as follows:
• Task 1: Company background (Divisions, portfolio, product lines)
• Task 2: The aim of the research project. They might have a few overarching aims or
objectives which set out what the project ultimately seeks to achieve, as well as the
circumstances that have led to the need for such research, if applicable.
• Here are a few examples of project aims:
• Assess the impact of advertising on sales
• Recommendations of improvements for product x to attract potential consumers
Examine consumer trends in the food and beverages industry before launching a new
product
• Task 3: Research Objectives in the form of bullet points (3-5 objectives)
• Task 4: The target audience that will be considered in the research. Student should describe the group that you wish to research. Desсrіptions should draw on demographics, behaviors, psychographics factors.
• Task 5: State the importance of integrating both secondary and primary data. Show in your
report how this helped in collecting information, having more insights and depth about the problem or the opportunity.
• Task 6: State and explain the MDP and MRP to clarify the purpose of this research project. The MDP and MRP will be in the form of questions.
• Task 7: The final point, students can briefly suggest/recommend a suitable research design (Type of research+Methods) for their research project.
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