Encoding and Decoding

Complete this mini-analysis by carefully following the instructions and rubric. This assignment includes up to 10 points of extra credit.
Both semiotics and Stuart Hall’s encoding-decoding model analyze the meanings behind cultural products and artifacts, conveyed subtly through social/cultural myths and ideologies. Both approaches are concerned with the representations and assumptions embedded in popular culture, from television and advertising to news, sports and more.
Write a mini-analysis essay that does the following:
Describes one of the artifacts below in precise, sharp detail (a, b, or c)
Explains the semiotic method of analyzing connotative meanings and analyzes what connotative meanings can be derived from the artifact using semiotic analysis.
Explains the encoding-decoding method of reading meanings and analyzes what dominant and alternative readings can be derived from the artifact using that model.
Compares the similarities and differences of the two analyses (semiotics and encoding-decoding) using information from the readings.
*****Please Wrire at an Excellent Level; This Class Subject is Communication Theory********
Directions:
Choose an example from this list:
Scene from Hairspray-the movie
https://www.youtube.com/watch?v=wK501nU5C70
Start with this clear argument about what you found by analyzing an artifact using the two methods. “I examined the (name artifact) using both a semiotic and encoding-decoding approach. I argue that reading this artifact, using both approaches, produces a (similar/different) analysis because ____________________.”
Then perform your analysis as described above.
Write in essay format – multiple paragraphs, double-spaced, Times New Roman font, clear writing, and evidence for your argument. (extra credit)
Criteria
Excellent
Good
Emerging
Clear opening statement (5)
Succinct, clear and defensible statement using format above. (5)
Mostly clear statement. Deviates from opening provided, or not be fully defensible. (3)
Statement unclear, no argument or not defensible argument. (2<) Describes artifact in sharp detail (10) Clear, detailed description of content (9-10) Somewhat clear description; missing key element or vague (7-8) Inaccurate or vague description (6<) Use of theories (20) Clear explanation of semiotic and encoding-decoding methods. Clear analysis of artifact using both approaches. (18-20) Discernable explanation of semiotics and encoding- decoding. Analysis not defended or not clear using both approaches. (15-17) Inaccurate explanation of methods and/or no solid evidence-based analysis of either approach. (14<) Clear comparison (15) Clearly evidence-based comparison of two analyses (9-10) Compares both theoretical analyses but explanation, argument is vague (7-8) Incomplete or confusing argument about comparison of two approaches (6<) Writing (extra credit) 10 Essay style, TNR font paragraphs, clear sentences, double spaced, flows well. Correct length 10 Essay style, paragraphs, double-spaced, may not have clear paragraphs or flow, or wrong font. (5) Multiple issues: one long para, no argument, difficult to follow, not double spaced etc. Too long or short. (0)

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