Cisco Case Study

Final (Individual) Case Write Up: (40% of total) The second case (Final) we will analyze will be an
individual/independent assignment.
Individual Case 2: Due Session 8
Prepare a written analysis of Estimating Cisco’s Future Cash Flows, Pun and Ghamat (HBR Product #:

Case Analysis tips:
For the First Group and Second Individual Written Assignments, each write-up should be no shorter than
10 pages and no longer than 20 pages, single spaced. The main body should comprise:
 Executive summary — Identify the key problem and summarize the thesis statement in less than
200 words;
 Introduction – outlining qualitative analyses, key issues and recommendations. Include relevant
facts and issues; This will provide evidence that you have conducted additional research on the
problem; Preliminary Assessment of firm problems (Identify the problem and critical assess the
underlying causes of the problem; Examine cause-and-effect relations – try to explain why the
problem occurred and which actions led to the reason for this problem); all internal and
external/environmental aspects the firm in the context of the industry, market, customer needs,
competition and technological developments
 Financial Analyses- outlining key issues and basis of quantitative analyses
 Alternatives – describe several alternatives (at least three), describe existing constraints and
explain why some alternatives were rejected; these should be supported by both quantitative and
qualitative analyses
 Recommendation/Solution – provide one justifiable and realistic solution to the problem; explain
the reasons behind the proposed solution; support this solution with justification and include
relevant theoretical concepts as well as the results of your research.

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