Project Overview
This extra credit assignment is designed to develop innovative strategies
to attract local residents to sign up for your gym membership. Each
student needs to identify pros and cons for using a local gym and using a
home gym. Then, based on those pros and cons, identify your target
segments and develop strategies for main areas and ancillary areas for
your local gym from a facility manager’s perspective.
Paper format
• double-spaced, font size 12, See the “Table of Contents” for the minimum word
counts (excluding references, cover pages, tables, figures)
• APA format
• Use complete sentences; essay format
• Please do not hesitate to use the tables/figures if it’s necessary
• Include your references at the back
Table of Contents
1. Pros and Cons – Going to a local gym (At least 300 words)
a. At least three pros: going to a local gym
b. At least three cons: going to a local gym
2. Pros and Cons – Having a home gym (At least 300 words)
a. At least three pros: having a home gym
b. At least three cons: having a home gym
3. Promotional Strategies – how to increase the number of members at your local
gym (At least 400 words)
a. At least three strategies
References (no limit)
Tables/Figures (no limit)
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