Explain why franchising a business is better then owning one.

Explain why franchising a business is better then owning one. How you learned about this problem/issue (be specific) andwhy
businesses/managers should care
B. The problem statement (3 points)
 The purpose of the study
 Research question/s
C. The scope of the study (literature review) – A series of paragraphs that logically address (5
points)
 Prior research related to the problem/issue (e.g., what’s been done in the past??
 Terms or variables (e.g., organizational commitment, turnover, leadership style) related to the
problem/issue
D. The relevance – Why is it important to study this problem/issue? (3 points)
E. The research design (5 points)
 Type of study – exploratory or descriptive
 Data collection methods
 The sampling design
 Data analysis
F. Project management description (3 points)
 Time frame – for the study and report of findings
 Budget – detailing costs with reference to specific expenditure items
G. References (4 points)
 Predominantly primary, peer-reviewed sources (e.g., business and management journals)
 Credible websites (e.g., .org, .edu, .gov – no .com)
 Some trade journals, newspapers, books, and other secondary sources
 All sources cited in the paper must be in the reference list, and all sources in the reference list are
cited in the paper
Overall Format (3 points)
 6 pages minimum (4 pages body) 2 or more for reference and cover page.
 Every line double-spaced
 One-inch margins
 The first line of every paragraph indented one-half inch
Spelling, Grammar, and Sentence Structure (points deducted)
As with all assignments, academic integrity is vital. Cite sources appropriately.
Possible points = 20

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