Explain and evaluate promotional programs and determine the most appropriate tools and processes available for assessing promotional program effectiveness.

-Explain and evaluate promotional programs and determine the most appropriate tools and processes available for assessing promotional program effectiveness. Using your new product as an example, do the following.
-Outline a promotional plan for your product, including a mix of direct marketing, sales promotions, PR, and publicity.
-Recommend three objectives for promoting your product and explain your recommendation.
-Select a key performance indicator (KPI) to measure tactical performance toward meeting each of your three promotional objectives and explain your selection of KPIs.

REGULATION AND ETHICAL IMPLICATIONS
-Evaluate the regulation of advertising and promotions, as well as the social, ethical, and economic implications of both.
-Survey and describe any regulations of sales promotions, direct marketing or Internet marketing for your product.
-Evaluate and describe the various ethical and social implications of advertising and promoting your product.
-Describe how the advertising and promotion of your product positively influences consumer choice, competition and equitable prices.

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