Is advertising on YouTube an effective/beneficial method to promote products?

Structure:

introduction
(one paragraph) includes thesis statement (last sentence, to be highlighted in red)

body
consists of many paragraphs; maximum one idea or argument per paragraph

conclusion:
thesis statement is re-examined in the light of the arguments presented
Argumentation:

thesis
statement (one sentence): it is clear, specific and can be understood without
context

topic
sentence: first sentence of every paragraph in the body of the text (to be
highlighted in blue)

paragraphs
are unified and coherent

paragraphs
are on average about 5 to 10 sentences (150 to 300 words) long

the essay
contains: explanatory, illustrative, concluding and transitional sentences
Grammar:

tenses are
used correctly and consistently

subject/verb
agreement is correct

pronouns
are used correctly and have an unambiguous referent

sentence
structure is varied
Vocabulary:

word
choice is clear, precise and varied

there is
no unnecessary repetition

prepositions
are used correctly
Sentences:

not too
long or choppy

there is
enough variation in length
Spelling:

spell-checker
is used
Connectors and
punctuation are used correctly
Style of the essay is formal,
objective, conventional, impersonal and tentative
Title: attractive
Sources:

(academic)
sources are used in the text in the form of summaries, paraphrases, and
(occasionally) citations/quotations

the
prescribed format is used: APA

all
sources used in the text are mentioned on the reference page and the other way
around

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