The
purpose of this assignment is to create a presentation that synthesizes
and analyzes research conducted on the team’s selected company to
determine optimal strategic alternatives.
Create a 10-12 slide
PowerPoint presentation that highlights the research and analysis you
have conducted throughout this course, both as an individual and in the
CLC, regarding how your selected company’s external and internal
environments influence or affect its strengths, weaknesses,
opportunities, and threats. Speaker notes should be included for each
slide.
For guidance in creating an effective strategic profile and
case analysis, refer to Table 1 in the Case Studies section of the
textbook.
Use the following outline to structure your presentation:
Strategic Profile and Case Analysis Purpose
Situation Analysis: (a) General Environmental Analysis
– Focus on the trends in the seven segments of the general environment
and predict which segments you expect to have the most significance to
your company in coming years; (b) Industry Analysis –
Reference the five forces of competition model to judge the
attractiveness of the industry (or segment of the industry) in which
your company is competing; (c) Competitor Analysis – Identify your competitor’s strategies so your company can learn to predict their responses; (d) Internal Analysis – Analyze your company’s value chain to assess the organization’s overall strengths and weaknesses.
SWOT Analysis
(Environmental Opportunities and Threats and Firm Strengths and
Weaknesses) – How will the findings identified in the Situation Analysis
enable the company to maximize its strengths and capitalize on
advantageous opportunities while minimizing its weaknesses and evading
environmental threats?
Strategy Formulation
– Synthesize the results of your Situation and SWOT Analysis to develop
alternatives that make use of environmental opportunities while
avoiding environmental threats. Evaluate which alternative is the best
option and defend the selection: (a) strategic alternatives, (b)
alternative evaluation, and (c) alternative choice.
Strategic Alternative Implementation
– Design your proposed implementation of the chosen strategy. Consider and evaluate a variety of potentially critical implementation issues:
(a) action items and (b) action plan.
Refer to the resource,
“Creating Effective PowerPoint Presentations,” located in the Student
Success Center, for additional guidance on completing this assignment in
the appropriate style.
While APA style is not required for the
body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting
guidelines, which can be found in the APA Style Guide, located in the
Student Success Center.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
BS Business Analytics 1.3; BS Business Management 1.4; BS Finance 1.4
Design and deliver persuasive business presentations.
Assessment Description
The
purpose of this assignment is to summarize two strategic alternatives
for your selected corporation based on individual research and team
analyses.
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