WDD101: Final
Exam
WDD101: Final Exam
Submission Guidelines: When you have completed the quiz please zip
this file along with your XD document as wdd101-lastname-final and submit via
MLP
Directions: Follow the instructions below
1.
Pick a brand or organization’s website
that you know lacks effective User Interface Design and User Experience Design.
2.
Create a Wireframe and Mockup for the
various pages that make up the site. Your mockup should present a User
Interface that optimizes User Experience by following the principles learned in
this class
3.
Write a digital marketing plan that
will be used to drive traffic to the website. Your plan should outline the
strategy used including:
a.
Marketing Channels ie. Facebook,
Instagram, targeted display advertising.
b.
Call to action driving the campaign
c.
Target audience including the persona
Design solutions present
20
Solutions use principals of
good UI
20
Wireframes & Mock ups
present
20
Persona matches the brand
20
Effective CTA
20
Total
1oo
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