1) Firstv, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news . Look at press releases, corporate websites , and social networking sites that were / are used by the company to address the situation . You are not required to chose something healthcare related , although it would be a great idea ! 2) Select a case from the news . Provide a brief analysis of the situation ( including what happened , why it was perceived as being wrong , and what the companys messaging should be to overcome the problem ) . 3) Devise a plan to address the problem / situation using the corporate website and social networking . Here is an initial list of questions to help you get started: What needs to be communicated ? How can / should the companys corporate website be used ? What role can / should social media play ? What documents will consumers need to see and download ? Is video important ? If so , how ? To show a CEO apologize ? To demonstrate how to find products numbers and identify recalled products? To provide instructions for fixing a product defect ? 4) Discuss the benefits of your plan for the customers and for the company . Example sources ( feel free to use or Google Company product recalls. Mattel: Toy recall by or Baby food recall . Your assignment must include the following : 1) A brief analysis of the situation ( 1 page): Discuss the specific issues . 2 ) Develop a response plan that addresses the following ( 2-3pages): a) What needs to be communicated ? D) What should the company message be ? F) What are the benefits of your plan for the customers and for the company ?
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|