Your firm’s partners have decided to invest some of the company’s profits in the stock market and have identified two leading companies in each of five industries (see table below). They have assigned you and several of your colleagues the task of comparing the two companies in each industry in the following qualitative areas:
Internal strengths and weaknesses
External threats (can be anything from emerging competitors and shift in the economy to potential changes in consumer habits or new government regulations)
Growth opportunities
Management styles and strategies
Examples of how the companies have succeeded in the face of challenges
Brief company background information
Brief comparative statistics, such as annual sales, market share, number of employees, number of customers, sources of revenue, and any other numbers you deem relevant
YOUR TASK: Select one industry from the following table and write an 8-10 page (single-spaced), formal report comparing the two companies shown for that industry in the areas listed above. Be sure to include in your report your conclusions and recommendation as to which of the two companies in that particular industry would be the better investment.
Industry Companies
Web Services / Social Networking Facebook / LinkedIn
Health Care Medtronic PLC / Stryker Corporation
Energy / Electric Utility Duke Energy / Southern Company
Automotive Tesla Inc / General Motors Corp
Aerospace Boeing / Airbus
The link to the format that needs to be used:
https://www.camscanner.com/share/show?encrypt_id=MHg3ZDk3ZGI4ZQ%3D%3D&sid=B9BF684A4FFA43C60D8A8AT6&pid=dsi&style=1
these are the pages that the instructions refer to as the format it needs to be written in.
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