Rule of Law and Ethics and International Marketing

1. Using the
selected country, identify the current legal system (civil, common, religious,
or mixed). Describe the influence that colonization had on the formation of the
current legal system.
2. As an
entrepreneur within the selected country, identify a socioeconomic problem in
that country and a product or service that addresses this problem.
Analyze this product or service through the specific steps of a market
screening.
3. Describe
how likely is it for an entrepreneur to enter the market considering the
current legal system. Justify your response.
4. Evaluate
two international market entry methods for the product or service in the
selected country. What are the advantages and disadvantages of each method?
5. Taking
into consideration the cultural, societal, and religious values, provide
examples of effective and ineffective advertisement practices you would
implement to introduce the product or service into the selected country.
Explain your reasoning.
6. For the
selected product or service, recommend at least two legal compliance approaches
that should be used by companies when conducting international business in the
selected country (e.g., employment law, tax law, advertising law, corporate
law).
7. For the
selected product or service, provide two key recommendations to consider
regarding ethics and social responsibility in your selected country (e.g.,
intellectual property, competition, corruption).

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