Review, complete, and submit the attached worksheet. As you research the sites, keep these questions in mind: In terms of product life cycles, how do the WNBA and the NWSL compare?

Two assignments: one page each

first: Use Product Life Cycle Doc
Assignment: ‘The Product Life Cycle’
1) Visit the websites of the Womens National Basketball Association (WNBA) and the National Womens Soccer League (NWSL).
2) Review, complete, and submit the attached worksheet.
As you research the sites, keep these questions in mind:
In terms of product life cycles, how do the WNBA and the NWSL compare?
Which stage of the product life cycle is each sport in today?
What do you think the future of each sport is?
In five years, which product life cycle will each sport be in?
Second: use key issues in sport product doc
Picture yourself as the soccer star Alex Morgan. How will you select your endorsements, and how do you want to be positioned in the eyes of consumers?
1) Learn about Alex Morgan by visiting her official website and researching her on other sites.
2) As you do this research, consider the following questions within the attached worksheet:
Which phase of the product life cycle is Alex Morgan in?
How do you think the league should position her?
What companies sponsor Morgan? Do you think her sponsors and endorsements are helping or hurting her image? In what ways?
If you were director of marketing for Alex Morgan, how would you differentiate her from other soccer athletes and from other female athletes? What makes her marketable?

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