Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions:Conduct research to acquire information related to place and promotion associated with Dr. Reddy’s Laboratories. In the “Strategy Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations. Fill in the table
Information to be Researched
Research Findings
Resource Citation Information
Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multi channels).
Discuss possible channel conflicts.
What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Note: Include links to specific YouTube and social media site examples.
Strategy Recommendation: Recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations. Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Summarize and justify your strategy recommendation.
The paper must also include
Place:
Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multi-channels).
Discuss possible channel conflicts.
Promotion:
What forms of advertising and promotion does the company use?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Strategy Recommendation:
Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
Cite your specific research findings to justify your strategy assessment and recommendations.
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