Explain how and why these physical surroundings affect the consumer’s possible behavior and consumption using two other sources.

1. Situational Influences-

Assume you’re planning on opening a small business of your choice, (Flower Shop) Insert name of your business here (The Flower Pot) in the town where you live. You’re considering how to design the physical environment (atmospherics/servicescape) for your business. Give TWO EXAMPLES OF EACH of the physical surroundings for the following features (i.e., music, color, store location, store layout, aromas, products) that can influence potential consumers’ consumption
behavior.

I listed some possible examples you could use, feel free to choose anything

a. Music: (exciting or calm zen)
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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b. Color: (bright colors)
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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c. Store location: (some main street?)
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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d. Store layout: (flowers at the entrance and by the door outside)
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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e. Aromas:
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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f. Products: (flowers, candles? etc.)
i. …………………………………………………………………………………………………………………………………………………
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ii. ………………………………………………………………………………………………………………………………………………..
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2. Explain how and why these physical surroundings affect the consumer’s possible behavior and consumption using two other sources. (1 paragraph)

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