Describe the role that marketing plays in business; then, identify each of the marketing 4 P’s and explain how you would apply the 4 P’s marketing concept to a hospitality, travel or tourism business.

Complete both #01/A and #01/B for this assignment:
#01/A
Describe the role that marketing plays in business; then, identify each of the marketing 4 P’s and explain how you would apply the 4 P’s marketing concept to a hospitality, travel or tourism business. [CO1 / MO1-02 / M01-03] (Chapter #01, Video: Coronavirus Puts Tourism Industry on the Edge of Collapse & Video: A New Look at the 4 P’s of Marketing)

#01/B
Describe three differences involved in marketing a hospitality, travel or tourism service versus marketing a manufactured good; then, explain how you would apply those differences in marketing a specific hospitality, travel or tourism business with which you’re familiar. [CO2 / M02-02] (Chapter #02, Video: The Difference Between Goods and Services, & Video: Service Isn’t the Same as Hospitality)

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