1. Explain the significance of small business in American history and the US economy.
2. Assume you are managing a small business that is experiencing a very rapid increase in sales. Unfortunately, this increase in sales has been accompanied by an increase in customer complaints that your company is letting “things slip between the cracks.” You recognize that the old way of interacting with customers is no longer sufficient. You have a sales force of ten, and you would like to supply each with access to a basic CRM package. Go online and identify three CRM packages that might be appropriate for your business. Specify each package’s capabilities and cost. How would you go about selecting one of these packages?
Exercise Instructions: You have two topics to answer. You should create a minimum of a one page response for each topic. So you should have a minimum of two pages of content for each assignment, in addition to your Title page and Reference. Submission should be in APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses should be around 1+ pages of content per question.
Exercises must be the students original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words. Please review for sentence structure, grammar and punctuation errors. Plagiarized submissions may result in a “0” for the submission.
(Chapter 1 and 2) OER: https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/
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