4) PROJECT BODY (6-7 pages: Double Space, Font Size 11)
5) CONCLUSION (1 page)
6) REFERENCES (1 page)
PROJECT OUTLINE
1) Pick a specific Company.
2) Describe what are specific challenges during the pandemic that the company is facing.
3) Analyze the firm’s given situation worldwide. Provide SWOT analysis for the company.
4) Describe company’s international marketing strategy. What marketing strategies and tactics do managers apply in order to improve/sustain the firm’s situation. Describe challenges that the firm is facing related to climate change, sustainability and social responsibility challenges. How does marketing team address these issues?
5) Provide recommendations that will help the firm’s leaders overcome their relevant problems and assure sustainable success in the future.
6) Find numerical data like revenue and profits for recent years and show how it was affected by COVID-19 pandemic. Have revenues been increased or decreased?
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