You must include 1 source outside of your course text, and this source must be cited using APA style.
Chapter 3 discusses the importance of strategic, functional, and operational planning. Yet, some firms are successful without formal planning.
Do you think planning is essential to a firms success?
How does planning help a company focus on its goals and objectives?
Chapter 3 also introduces the external environment in which business functions.
How does the external environment affect marketing planning?
This week you were also introduced to the Boston Consulting Group (BCG) Growth-Market Share matrix.
What is the purpose of this management tool? State one pro and one con on its effectiveness in helping managers make decisions.
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