What could the Campbell’s soup company have done differently to successfully attract Russian consumers to its product?

Question 2: What could the Campbell’s soup company have done differently to successfully attract Russian consumers to its product?
1-inch margins, single-spaced 10- or 11-point Arial font.
Label each section of your paper using the question numbers (1, 2a, 2b, etc).
Proofread. Each and every spelling error, grammar error, and/or incorrect term usage after the fifth (5th) occurrence will incur a 1 point deduction from the total assignment score.
Use of correct, relevant international marketing terms from the textbook that relate to this article are REQUIRED.
Use specific International marketing terms. For example, Long term orientation and cultural sensitivity from Chapter 4; common law and code law from Chapter 7; bottom-of-the-pyramid markets and purchase prarity from Chapter 11 of our textbook. The names of countries, companies, or general terms such as “market research,” “pricing,” “advertising,” etc. that appear in the textbook do not constitute specific international marketing terms.
Underline the specific International marketing terms in the body of your paper.
Papers will be judged on the quality of the logic and evidence presented in each response and the professionalism of the thoughts and ideas expressed.
Plagiarism is not tolerated and will be reported to the Student Conduct and Academic Integrity Department as Academic Misconduct with the first offense, with a zero for the course as a consequence.
If you use someone else’s ideas or words, cite your source. If you directly quote an outside source, use quotation marks in addition to citing the source.
DO NOT use exact or similar wording from any other student papers for this course or other courses, from this semester or prior semesters, including your own submitted papers.

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