Branding and Pricing

Week 3 Questions – Branding and Pricing:
What are the brands of your 2 products? Please include the market segment for each of your brands.
What retail price did you set for each product?
What is your products’ Cost of Production under Task List > Marketing > Pricing.
What is your products’ Cost Per Unit under Manufacturing > Factory Simulation. Is there a difference between your answers to Question 3? Why?
What was your rationale for each price (competitive pricing, a desired profit margin that you wanted, costs etc…)? Remember to include the data to support your pricing decision.
Incentives:
Did you offer any rebates/discounts on each of your products?
Why or why not? Include the data to support your rationale to offer, or not offer, rebates/discounts on each of your products?
Notes:
(a) Be sure to support your answers with the relevant charts and data from the Simulation.
(b) Cite all sources including the Simulation, using the APA format. For example, APA in-text citation: (Cadotte, 2016).
Reference:
Cadotte, E. R. (2016). Marketplace Business Simulations. Retrieved from https://game.ilsworld.com/marketplace-live/ (Links to an external site.)
DB POSTING REMINDERS:
Be sure to reference your eText or other research to support your response. You will be graded on how you relate the class readings to your initial post.
When you make your initial post, please fully answer the question and make substantive responses – i.e. at least 200 words that really dive into the topic and show that you’ve read in your texts and done research to support your opinions.
Apply appropriate examples that illustrate your points – feel free to bring your workplace experiences into the discussion. It helps us all learn when we can relate our past workplace experiences to what we’re learning here in the discussions.
All discussions and assignments required the use of APA to cite and list references. APA stands for the American Psychological Association and the the guidelines that they develop for formatting and citing sources in research papers are required in many college level classes that deal with areas of Business.

Last Completed Projects