We need to write 10 pages term paper for class “Intercultural management and global marketing” Our group topic is “advertising”, and my specific topic is “Advertising in Social Media” , we need to create proper research question for this topic something as ” Why social media marketing is effective?” or “What are the benefits of Social media marketing?”
-Must to use some theory like U&G theory ( uses and gratifications)
– Some references from scientific articles from scopus.com or something like this
– Examine some case as in presentation ( I attatched)
I’ve also attached some readings from the class
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