)Discussion Post #1 (Silverglade Homes) 200 words minimum
Instructions : 200 words minimum
SEE ATTACHED DOCUMENT FOR CASE STUDY
In the “Silverglade Homes” Forum, you will read the case “Silverglade Homes” Silverglade Homes and apply class concepts in Chapter 1 to answer the following question:
The competing philosophies under which organizations have conducted marketing activities include the production orientation, sales orientation, market orientation, and societal marketing orientation. Which marketing philosophy do you believe is the most effective for Silverglade Homes? Why?
Discussion Post #2 (Ethical Dilemmas in Marketing Decision Making) 200 words minimum
Please read and watch the video from the following links to get an understanding of the background of the situation (You are encouraged to search online for more information related to Facebook privacy issues):
a. Lev-Ram, M. (2018). Facebook data scandal: Here’s what advertisers are asking the social network about Cambridge analytica. Online at
https://fortune.com/2018/03/23/facebook-data-scandal-carolyn-everson/
b. Young, B. & Musyi, K. (2018). Facebook’s scandal forces marketers to examine their ethics.
Please review the online news and video and decide what actions you would have taken by addressing the following three questions:
What are the possible factors that affect ethical decision making in the situation? (e.g., the extent of ethical problems with the organization; top management’s actions on ethics; the potential magnitude of the consequences; social consensus; the probability of a harmful outcome; length of time between the decision and the onset of consequences; number of people to be affected; stakeholders to be affected.)
What are potential ethical issues to different stakeholders?
Suggest ethical guidelines and principles for marketing practitioners
Original response of at least 200 words in length
BOTH DISCUSSION SHOULD TOTAL TO 400 WORDS
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