View the following TED Talk video by Wendy Woods on The Business Benefits of Doing Good.
After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)
https://www.bcg.com/publications/2017/total-societal-impact-new-lens-strategy
After viewing the video and reading the article, respond to the following questions in essay format.
Explain how does Total Societal Impact (TSI) differ than CSR?
Find a company already using TSI and provide a summary of its’ process and outcomes from TSI implementation.
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