Review the rubric to make sure you understand the criteria for earning your grade.
Read the article, Language as a Cultural Vessel in Online Servicescapes: Its Impact on Consumers Perceived Risk, Attitudes, and Behavioural Intentions.
Complete this assignment using the company you selected in Workshop One.(The company I selected is Edible Arrangments)
Write a three page paper in which you:
Describe, in-depth, the cultural communication barriers for your company to do business internationally.
Discuss specific strategies to adapt marketing communication about your product in a particular country so that your communication is more aligned to the culture.
Use proper spelling, grammar, and APA formatting with a title page, reference page, and at least three references.
For questions on APA Style, go to OCLS APA Writing Styles Guides.
When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Assignment submission page by the end of the workshop.
Be sure to include your last name in the title of your document. For example, Amanda Smith would name her Workshop Three, Assignment Five document SMITH-WS3A5.docx.
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