Instructions:
Watch the commercial in the “multimedia” folder in “files.”
Watch it at least three times and take notes in response to these questions each time as you watch.
You should end up with one full page of notes (typed, 12 point regular, times-like font, single spaced).
Respond to these questions:
What sense, or mood do you get from this media object? In other words, what affect does it produce?
What are some of the key aesthetic techniques that make this media text operate to convey meaning, to stir-up emotion/affect in the manner it does?
What are the key signifiers?
How are clusters working to frame how we read the key signifiers?
What are the connoted meanings to which those signifiers might point?
Name 2 ideologies that this media object plays into /helps foster/ is perpetuating.
Do you think you are being interpellated by this ad? What kind of subject(s) are you being interpellated as?
How does the gaze operate in this video?
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