What does the main character stand to gain or lose in your story?

Exercise 3-2. Storytelling Retell a common fairytale.
6-2. Storytelling: Simple Story
§ Tell a simple and true story.
§ The story should have a beginning, middle, and end. In the middle is the “arc,” the moment of change—a point the story builds to.
§ What does the main character stand to gain or lose in your story? What are the stakes?
§ Conceive and write a first line to hook people and set up what’s to come.

Exercise 3-3. Deletion Strategy
§ Isthereaproduct,service,orcommodity(milk,eggs,meat)you’dmissterriblyifyoudidn’thaveit?A condiment, perhaps, or a commodity such as eggs? For example, what if you had to go without milk for one month? What would you use in your coffee or cereal instead?
§ Onceyou’veimaginedyourlifewithoutthisproductorservice,canyoufindaninsightintohowpeopleutilize the product or service? For example, most people enjoy milk with another food, not as a stand-alone beverage.
§ Generateanideabasedonaninsightandfigureoutaparticipatoryadide

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